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Field Marketing Manager
de Personalbüro U. Herrmann Lisboa em Lisboa (Publicado em 07-08-2021)
Start: ASAP
Tasks:
· Creates and programs new websites in our CMS
· Runs communication for events and webinars (using the Marketing Automation System, eg. Marketo, SFDC, etc.)
· Works with the marketing teams to ensure that all web content meets a high standard.
· Works with the marketing teams and external agencies to create new web content, and publish this to the country websites.
· Implements a program of continuous improvement, using analytics to identify weak content and working with content owners to make improvements. · Creates and implements a regional digital strategy for web aligned to global priorities. Manages budget to determine how it is spent across priority areas
Key Accountabilities
· Coordination, creation/conception and implementation of new web and event pages as well as localization of globally created content in the Fujitsu Content Management System for the CE Internet.
o Consultant to CE Marketing team
o Coordination of translations o Working with international agencies and teams · Communication for various events in CE (using marketing automation systems)
o Consultant to CE Marketing team
o Creation of invitations and newsletters o Coordination/proof reading/organizing translation of communication content
o Development and maintenance of send out workflows
o Reporting KPIs to internal stakeholders · Identify trends and insights in the above-mentioned working areas and thus optimizing structure, content, workflows etc.
Profile:
· A good knowledge and experience in HTML5, CSS3, js and some design skills (PhotoShop)
· Experience with a multi-layer corporate marketing CMS such as SDL Tridion or Sitecore, publishing content to multiple websites
· Experienced in designing, creating and optimizing web and event sites · Experience working on corporate sites within a complex global organization · Google Analytics report generation and turning analytics into recommendations for improvement (SEO, SEA, etc.)
· Experienced in using marketing automation systems ? preferable Marketo and SFDC
· Good understanding of digital marketing as a whole including user behaviors and trends
· Understanding of digital best practice in areas like usability, accessibility, content quality, search engine optimization, data privacy (GDPR and PECR)
· Good communication especially written, presentation, networking and influencing skills.
· Confidence to represent regional requirements at the global level · Experience of managing multiple stakeholders on complex projects including agencies and internal stakeholders
· Budget management and balancing competing priorities
· Digital copywriting skills, including optimisation
Skills of programming websites using HTML5, CSS3, js and others
· Experience with marketing automation tools · Good technical competence with willingness to learn new tools
· IT literate with excellent Microsoft Office skills (Outlook, Word, Excel, PowerPoint).
· Team player and comfortable working in remote teams
· Excellent attention to detail
· Open to working across different cultures and addressing different agendas
· Ability to work with different people including senior business stakeholders (internal and external) as well as agencies.
· Positive & proactive style · Creative, self-motivated, autonomous, enthusiastic, proactive
· Ability to multi-task and work to tight deadlines.
· Creative, energetic, dynamic, self-motivated and a team player
· German (native) and (fluent) English language
Job Types: Full-time, Permanent
Salary: From 2,500.00? per month
Experience:
- HTML and CSS3 etc.: 3 years (Preferred)
Language:
- German C1 (Preferred)
- English B2 (Preferred)
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