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FEVER Full-time

de WYgroup Lisboa em Lisboa (Publicado em 13-07-2021)

FEVER - Digital Analytics Manager



Digital Analytics Manager




We are looking for a Digital Analytics Manager to use data-driven insights to fuel digital marketing growth across a wide range of B2B and B2C clients.



In this role, you will drive key insights across the organization through a deeper understanding of consumer behavior, marketing and site performance, audience attributes, and path-to-purchase by leveraging a full suite of analytics tools. Specifically, you will:




Responsibilities:



  • Manage Google Analytics 360 platform across the enterprise-including events, goals, funnels, attribution, a/b testing, data studio, surveys, Google Marketing Suite integrations, admin configs, among other settings.

  • Serve as the company expert on Google Analytics 360 and educate teams to leverage insights.

  • Oversee analytics reporting across digital properties, such as marketing performance, customer journeys, audience segments, sales products, and executive dashboarding.

  • Partner with technology teams on analytics implementation, datalayer (enhanced ecommerce), database integrations, tag management, and emerging tools and features.

  • Support cross-channel testing (web/CRO, creative, performance) to drive an insights workflow.

  • Help stakeholders use analytics to define goals/KPIs and monitor performance to identify trends and opportunities.

  • Monitor the analytics industry, recommend emerging technologies and drive beta pilots.

  • Knowledge in debugging data issues in analytics tools including the ability to inspect the page behavior and understand the events being triggered

  • Serve as the company expert on Google Analytics 360 and educate teams to leverage insights.

  • Collaborate cross-functionally to ensure inbound data is precisely captured in Google Analytics, such as managing media UTM parameters.

  • Provide insights into engaging, actionable and easy to digest presentations.

  • Tag Manager and Data Studio experience

  • Solution, technology, and dev team facing

  • Contributes to vision and product backlog with internal customers

  • Drives GA360 adoption



Qualifications:



  • Bachelor?s degree is Marketing, Analytics, or related field is highly preferred; MBA is preferred

  • Minimum of 3-5 years? experience

  • Fluent English (spoken and written)

  • Must have experience with Google Analytics 360, Google Tag Manager and Data Studio experience

  • Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution

  • Strong project management skills and excellent written and verbal skills as well as high interpersonal skills.

  • Must be consumer focused with demonstrated ability to form productive relationships with a wide constituency, including business leaders, IT personnel and project leaders


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