FEVER - Digital Analytics Manager

Digital Analytics Manager

We are looking for a Digital Analytics Manager to use data-driven insights to fuel digital marketing growth across a wide range of B2B and B2C clients.

In this role, you will drive key insights across the organization through a deeper understanding of consumer behavior, marketing and site performance, audience attributes, and path-to-purchase by leveraging a full suite of analytics tools. Specifically, you will:

Responsibilities:

• Manage Google Analytics 360 platform across the enterprise-including events, goals, funnels, attribution, a/b testing, data studio, surveys, Google Marketing Suite integrations, admin configs, among other settings.


• Serve as the company expert on Google Analytics 360 and educate teams to leverage insights.


• Oversee analytics reporting across digital properties, such as marketing performance, customer journeys, audience segments, sales products, and executive dashboarding.


• Partner with technology teams on analytics implementation, datalayer (enhanced ecommerce), database integrations, tag management, and emerging tools and features.


• Support cross-channel testing (web/CRO, creative, performance) to drive an insights workflow.


• Help stakeholders use analytics to define goals/KPIs and monitor performance to identify trends and opportunities.


• Monitor the analytics industry, recommend emerging technologies and drive beta pilots.


• Knowledge in debugging data issues in analytics tools including the ability to inspect the page behavior and understand the events being triggered


• Serve as the company expert on Google Analytics 360 and educate teams to leverage insights.


• Collaborate cross-functionally to ensure inbound data is precisely captured in Google Analytics, such as managing media UTM parameters.


• Provide insights into engaging, actionable and easy to digest presentations.


• Tag Manager and Data Studio experience


• Solution, technology, and dev team facing


• Contributes to vision and product backlog with internal customers


• Drives GA360 adoption

Qualifications:

• Bachelor?s degree is Marketing, Analytics, or related field is highly preferred; MBA is preferred


• Minimum of 3-5 years? experience


• Fluent English (spoken and written)


• Must have experience with Google Analytics 360, Google Tag Manager and Data Studio experience


• Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution


• Strong project management skills and excellent written and verbal skills as well as high interpersonal skills.


• Must be consumer focused with demonstrated ability to form productive relationships with a wide constituency, including business leaders, IT personnel and project leaders