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Digital Marketing Executive Full-time

de Vodafone Lisboa em Lisboa (Publicado em 04-08-2022)

Role Purpose

The Digital Marketing Executive forms a critical part of Vodafone?s new in-house media team, that will take full strategic and operational accountability of all biddable digital media disciplines (Search, Social, and Programmatic). This change reflects the next phase of digital transformation at Vodafone, and an emphasis on delivering against its Operating Principles of Transparency, Ownership, and Independence.

Success in this role will depend heavily on both their credible technical expertise and experience, but also their ability to work well in an extremely fast-paced and demanding environment, and in collaborating / influencing across teams.

Main Responsibilities

  • Overall biddable media execution ? function and team ? to deliver advanced, effective, smooth, and efficient operations;

  • Overall accountability for biddable media campaign operations: business / budget / channel choices;

  • Key integration point internally: Brand / Performance / CBU / EBU / Segments;

  • Key integration point with agency: across traditional & digital media planning / buying;

  • Accountable on operational and planning strategy / executional performance, as well as technology / vendor / partner leadership (Google, Facebook, Twitter), innovation, training, best practice, among others;

  • Drive audience strategy across all biddable channels for execution by account team;

  • Work closely with Group Media Team ? and as part of wider media community ? in the development of strategic and operational best practice.

Ideal Background

  • Educated to degree level;

  • Platform certifications i.e. Essential for Google AdWords (Search, YouTube, GDN);

  • Relevant management experience in media industry ? client, agency or consultancy side. International experience an advantage;

  • Hands-on and operational experience of search and social technology platforms, i.e. Essential for AdWords, Business Manager, and Advantageous for Twitter, Snapchat, among others;

  • Advantageous if experience in / with Programmatic media, i.e. DSP?s, SSP?s, Trade decks);

  • Search PPC knowledge including account and keyword strategies, RSLA, KPIs and targets, script development / account automation tools, and related products, e.g. PLA?s;

  • Paid Social knowledge including targeting strategies, use of custom audiences, brand safety, Actionable Insights;

  • Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes;

  • Good knowledge of analytics, tracking, tag management / implementation, managing set up of DCO campaigns, and working with DMP?s, with experience of creating audience segments, pushing these to execution, campaign optimization, and evaluation.

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