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User Acquisition Associate Full-time

de FRVR Lisboa em Lisboa (Publicado em 12-05-2022)

We're currently looking for a User Acquisition Associate that would help us tackle in helping the team identify and develop user acquisition strategies and the best marketing channels for reaching potential users. This role will report into Miguel Tejada who is currently working with the Performance Marketing Teams

You are an experienced specialist who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets.

Opportunity Overview

  • Working for an innovative market leader with a strong vision and a team that matches our values.

  • Opportunity to work in a post app-store company, where your day to day work will have an impact across various game stores and channels.

  • You'll get to work with a vast games catalogue (+40 titles) distributed across a growing number of different channels and platforms.

  • You?ll work closely with different teams within the company (design, analytics, product, etc.), where your inputs will have a relevant impact.

  • You?ll take full ownership of your work, executing and overseeing all UA initiatives.

Challenges & Responsibilities

  • As a UA specialist, you will be in charge of executing and overseeing digital user acquisition campaigns across multiple ad networks and for a broad portfolio of games.

  • Manage the tracking and iteration process of all campaigns towards the ROAS goal.

  • Own the full-process of A/B testing using ad platforms.

  • Manage the ad assets library and make sure all campaigns use best in class creatives.

  • Make day-to-day campaign performance analyses and report to different stakeholders.

  • Communicate with the data team to develop a deep understanding of audiences being targeted by digital campaigns, and create a targeting iteration plan based on campaign data.

  • Communicate with the design team and media coordinator to develop new creative strategies for our campaigns to increase conversion performance.

What we are looking for

List of 4-8 requisites and precious experience you need this person to have. Please make sure the requirements are real - i.e. that you are asking for something that is reasonable + actually makes sense for our context.

  • Excellent communication skills both written and verbal (English)

  • +1 years of proven UA experience. Familiar with common UA platforms: FB ads, Google ads, search ads?

  • Previous experience working in companies from the gaming industry is a great plus

  • Good understanding of user acquisition campaign analytic metrics and measurement tools.

  • You see yourself as curious and creative, you are familiar with core mobile marketing terminology and want to expand your knowledge in mobile app growth

  • Analytical mindset: Your a data-driven decision maker, with ability to process and present data

  • Self-motivated and curious

  • Positive, open-minded, flexible towards change and able to adapt

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