About Luca

Luca's learning platform provides learning programs for primary and secondary school students.

The learning platform offers pre-recorded K12 videos, gamified content and AI powered personalized study paths, covering the entire official academic curriculum and national exams prep.

Our founding team includes ex Uber, Netflix, Morgan Stanley, Crehana, Byjus, Santillana, ThePowerMBA, Cisco, IE Business School.

Since starting the company in Q4 2020, we have:

Raised our $3M Pre-Seed round from Heartcore, Shilling and Edtech & Tier 1 Business Angels such as the Founders & CEOs of IronHack, The Power MBA, Pearson Education, Unbabel, Cobee plus C-Levels and Board Members at Descomplica, EQT, Hedosophia, EDP, Kroton and Kibo Ventures

Scaled the team to more than 40 people

Built and launched our Beta Desktop Platform + over 200 classes

Ran Pilots in over 40 schools & 3k students in Mexico & Colombia & Guatemala,

validating our assumption that Luca's curriculum is fit for the spanish speaking region as a whole

Validated usage metrics on our platform: Luca's average session time is already 3x higher than that of the most sold product in the Region ( Compartir by Editorial Santillana)

Started the sales process last week for our schools: 20% of the pilot schools have already bought the program for next school year

Achieved industry leading NPS at 84 , above 51 Education sector average NPS

At Luca, You will be working in an environment where everything you do is incredibly important to the end product and success of the company. Your actions and decisions will shape the future of the company & of the education sector as a whole.

As we move into our next phase of growth, we're looking for passionate and dedicated people to focus on innovative solutions while positioning the company for hyper growth. That, in part, means finding top candidates who want to invest their energy & talent in helping us achieve our mission: to democratize education. We empower our team to make the right decisions, at the right time, always thinking of the students, their parents and the future.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone has access to quality and affordable education, everywhere at anytime. If you have the curiosity, passion, and collaborative spirit, work with us, and let?s change the education sector for good, together.

Job Description

CRM and Retention Lead

We are looking to meet our new CRM Lead, to join our Lisbon office and contribute to our mission of democratizing K12 Education in Latam.

As the CRM Lead for Luca, you will be working as a core member of Luca´s team and interacting directly with the other departments.

You will... be responsible for defining and implementing Luca?s customer acquisition & retention strategy from a CRM tool point of view. This role is key to the business?s success. As Luca grows, we are strengthening our CRM capabilities. You also will be working with our team of SaaS and developers to ensure the needs of our marketing team. This professional is the first line of defense for operational, technical and process questions for our marketing team.

Who are you?

You know what empathy is and like autonomy. You are also a self motivated CRM and Retention Lead who believes that this planet would be much better through better education.

You love a fast-paced environment, but you also know that ?fast-paced? can be incredibly fun, zen and supportive... ah, and you are not arrogant and treat people the same way you would like to be treated.

You should be goal-oriented and keen to implement processes, automations and work with no-code tools. You can work without any supervision or mentorship, but you don't mind asking if needed (after you tried, or asked father Google).

Your responsibilities?

• Perform technical implementation and support for CRM & Marketing Automation


• Planning, managing, and performing application build, test, and deploy activities


• Build up automation & email marketing campaigns


• Contribute to segmentation analysis to target the right customer, at the right time, with the right message


• Execute CRM data clean-up activities as well as prospecting activities and data enrichment within SFDC creating a positive user experience


• Responsible for day to day running of CRM program


• Analyze large datasets to identify trends, draw insights, and develop recommendations


• Increase customer retention & reactivation, decrease churn


• Drive new customer acquisition, application download, and engagement


• Increase customer engagement through building out innovative automation campaigns grounded in measurement & insightful analysis


• Implementation of automation flows for sales and marketing flows


• Define new processes for data collection and analysis, including opportunities to improve efficiency and reliability.

Your skills and experience

• 3+ years experience of working within CRM & Marketing Automation


• Experience in performing technical implementation and providing support for CRM & Marketing Automation


• Configure 3rd party integrations with core modules using web services and APIs.


• Experience working in a CRM / Marketing Automation tool (Salesforce, Hubspot) and building trigger-based marketing campaigns


• Experience working with other analytical tools to ensure customer understanding and campaign results


• Experience leveraging A/B Multivariate testing


• Ability to work with multiple deadlines in a fast-paced and ever-changing environment


• Experience in helping design, develop, and maintain innovative CRM and marketing solutions through innovative tools for leads, campaigns.


• Eager to have fun and get things done!

Why join Luca?

Because we love what we do and we are always aiming to hire better people than us. At Luca you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and with very clear core values: empathy, autonomy and fun.

??People - Treat colleagues and clients as you would treat your family, always.

Autonomy - You, your opinions, and actions are appreciated, but do it responsibly.

?Fun - Have fun, go remote, party, in a way you collaborate to build the best educational platform of the world

We are a diverse decentralised team with offices in Madrid, Lisbon, Barcelona and Mexico City (and counting!). We have no space for arrogance, empty corporate bs, lack of empathy or mistreatment. We treat people as we would treat our family, for real, and we also believe that people should have fun, flexibility and good perks, but knowing that hard working is very important to build something great (mental health friendly:).

Sounds like a plan? Apply to the job and let´s make it happen.

At Luca you can also:

• Live in the new global center of technological innovation of Europe.


• Have amazing personal growth experience at the best city in Europe (Climate & Food) .
  
• Get to the office in a 10 minutes ride to the beach.


• Work in one of the Fastest growing Edtech companies in the region


• Be in the best place to be challenged and be part of a fun team at the same time.


• Many more benefits are coming soon?