Brand Marketing Manager

Gamearound & Appsellerator are seeking a highly motivated, data-driven, articulate fluent English speaking Marketing Manager in Lisbon to support our fast-growing operations in Portugal and our worldwide expansion. The role will involves working from home and office based.

Gamearound Game Studio and Appsellerator, a consumer app publisher based in London, Barcelona and Lisbon, creating, developing and publishing consumer apps and cross-platform multiplayer games with original IP for the fast-growing mid-core market.

A team of 20 system architects, software engineers, technical art, brand management, engineers, publishing, and live-ops analysts bring decades of experience in game design, app development, software publishing, marketing, and cinema.

Gamearound original titles deliver unique, story-driven cinematic experiences and next-gen graphics for 5G and WiFi6+ networks, targeting generation-Netflix with immersive gameplay suitable for eSports and live streams, driving continuous engagement, longer session times higher and lifetime customer value.

Strategic partnerships include Amazon AWS, Microsoft, Adobe and Unity. Gamearound also have global distribution deals in place with Apple, Google, XBox Live, Playstation Now, Steam, Xsolla and Catapult with a total market of 2.5BN users. Gamearound also offers bespoke games for global brands to deliver captivating games for FMG, fast fashion and luxury brands.

Key Responsibilities

• Assisting in the formulation of strategies to build a lasting digital connection with consumers

• Authoring Digital Strategy Reports for clients and internal projects

• Planning, monitoring and publishing brand content on social media

• Launching optimized online advertisements to increase company and brand awareness

• Manage and nurture client leads in conjunction with the Directors

• Customer Success Management from first call all the way to review

Job Description

Reporting to the Directors to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of Game Publishing through digital channels and communicating with clients from the first inquiry to app or game delivery.

You will have a passion for all things marketing. You will be well-versed in all digital marketing concepts and terminology, you will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. You will have expert command of software applications from Microsoft 365 to Adobe Creative Cloud and a host of content creation apps like Canva and others. You will have excellent communication skills, first class spoken and written English and always strive to improve.

Responsibilities

• Assist in the formulation of digital strategies to build lasting digital connections and engagement.

• Plan and monitor the ongoing company and client account presence on social media (Twitter, Facebook, LinkedIn, Instagram, etc.)

• Launch and manage optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization, etc.).

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Manage Email marketing campaigns

• Provide creative ideas for content marketing and website update

• Manage Campaign Landing Pages and analyze data metrics for Campaigns

• Collaborate with the UX Designer and Creative Director to improve user experience and conversion based on collected data and UX trends

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Hotjar, etc.)

• Acquire insight into online marketing trends and keep up-to-date strategies * Maintain partnerships with media agencies and vendors

• Manage and respond to and nurture client leads with the Business Development team, keeping Microsoft Dynamics 365 CRM up to date

• Provide executive support the Directors and team as required

Job Types: Full-time, Contract

Work Remotely:

• Temporarily due to COVID-19