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paid media manager Full-time

de Unik SEO Lisboa em Lisboa (Publicado em 24-01-2021)

We?re looking for an experienced Paid Media Manager to take over our new PPC department. Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation. You?ll be working mostly with international clients in English. You?ll help to build a team of PPC professionals as the agency grows.


Responsibilities
? Setup, implement, track and optimise a variety of PPC campaigns across a range of digital channels including Google, Facebook & Instagram
? Actively developing ongoing A/B testing plans around ad copy, landing pages, images, etc. looking to drive CTR & conversion rate.
? Actively seeking out new keyword opportunities using a variety of methods and tools.
? Monitoring and influencing all aspects of bidding activity on PPC keywords and products, with a view to driving profit, whilst maintaining ROAS and ROI v targets.
? Manage a portfolio of clients across a range of industries
? Analyse trends and make data-driven decisions
? Build and implement creative strategies for a range of clients to meet KPIs
? Conduct calls, prepare reports and update clients on a regular basis
? Support and collaborate with the team to creative successful, cross channel campaigns
? Gather insights on competitor presence and campaign initiatives.
? Continually improve knowledge of Paid Media techniques and ensure learnings are delivered
? Manage budgets/forecasts to maximise all returns and ensure KPI targets are met for clients
? Help with recruitment and training of junior PPC executives to your team.


Skills Required
? A very high standard of written and spoken English
? 2+ years of Paid Media experience
? A strong understanding of all aspects of Facebook & Google Ads
? Experience and understanding of using Google Analytics
? Comfortable working independently and manage a portfolio of clients
? Confident managing own schedule and time management
? A strong knowledge in Digital Marketing best practices
? A proactive, can do attitude
? Strong competency of numerical and Excel skills including VLOOKUPS, Pivot Tables etc.
? Understanding of Ad Copy relevance and experience in testing exciting and compelling customer facing copy


Benefits:
? Open, family atmosphere and fun environment;
? Work/life balance;
? Flexible working hours;
? Option to take extra non paid holidays;
? 38 days off (22 days holiday + 13 national holidays + additional 2 days over Xmas/New Year + 1 day Birthday);
? Unlimited Coffee and tea, free Matraquilhos and Ping-Pong;
? Free Spotify premium account;



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