CRM | Loyalty Manager - MAKRO PORTUGAL

MAKRO Portugal is looking for CRM / Loyalty Manager based in Alfragide.

MAKRO Portugal is part of METRO Cash & Carry, a partner of small and mid-sized companies. Their success is our business.

Supporting independent businesses for more than 50 years, METRO Cash & Carry is committed to the success of the independent business owners. Therefore, METRO focuses its efforts constantly on the needs of its professional customers, offering tailor-made services and a wide range of products in 26 countries with around 770 store locations.

METRO Wholesale thinks ahead ? and leads the way. We have unique food expertise, outstanding insights into global markets and decades of experience. Our aim is clear: we want to offer the best products, services and technologies for our customers.

Position Summary

For our Marketing department, we are currently looking for a CRM / Loyalty Manager. Reporting to CRM & Digital Marketing Manager, this professional will successfully ensure the design and launch of loyalty program and retention marketing activities whilst driving synergies and efficiency against the overall Customer Relationship Management agenda. Take this great opportunity to leverage your experience in retention marketing at a multinational environment.

Are you interested? Then keep reading!

The challenges

• You will collaborate within marketing team, as well as with relevant stakeholders to integrate digital in order to create engaging marketing campaigns;

• You will ensure the alignment of our local digital strategy with corporate approach - with Global Branding and Metronom teams;


• You will implement digital activation plans, for all digital touchpoints - Website, Mobile App, Social Media, email/messaging and paid media;


• You will brief Makro's Social Media agency on owned, earned and paid media, including strategy, plan approvals, plan tracking & post campaign reporting, research and learnings implementation;


• You will activate Makro's email/messaging plan and implement CRM tools (such as segmented newsletter, campaigns and promotions, ?);


• You will brief Makro's Website/newsletter agency in order to guarantee these digital properties are updated and aligned with our digital content strategy;


• You will support with KPI tracking, using data for creating new digital strategies and promote data-based decision making across the organization.

To succeed in this role, those are the most appreciated set of skills

• Be and expert on the matter, with solid experience with loyalty programs
  
• 3-5 years in a retention marketing position, specifically working on a loyalty program


• Well versed in common loyalty program benchmarks and measurement strategies


• Have strong interpersonal and communication skills and team player


• Be prone to project management


• Be a business-oriented person and entrepreneur


• Have excellent analytical and problem solver skills (advanced excel knowledge is mandatory, previous experience with Teradata and PowerBI will be valued)


• Have an excellent English level (due to regular interaction with corporate)


• Knowledge of the hospitality sector, namely restaurant businesses, will be valued

COME AND BE PART OF THIS TEAM!