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Digital Data Analyst Full-time

de BNP Paribas em Lisboa (Publicado em 27-08-2019)

BNP Paribas is a leading European bank with an international reach. It has a presence in 72 countries, with more than 202,000 Employees ? including more than 154,000 in Europe and over 5,000 in Portugal alone.

BNP Paribas is present in Portugal since 1985, having been one of the first foreign banks to operate in the country. Today, BNP Paribas has several entities operating directly in this territory, offering a wide range of integrated financial solutions to support its clients and their businesses.

Worldwide, the Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance.

Marketing and Communications Department is a dynamic business area with responsibility for leading BNP Paribas to become the number one brand in the Banking area.
We are looking for a Digital Data Analyst to join the Global Marketing and Communications team of BNP Paribas Securities Services.


  • Definition of KPIs and related tag plan in order to ensure an efficient data collection,
    • Collect, process and analyse multi channel (web, email, social) statistic data to produce business analysis and recommendations,
    • Follow up (quantitate and quality) of the online activity in order to identify trends of the traffic and editorial preferences of the audience,
    • Build and optimize reports from business Web Analytics & BI (business intelligence) to enable several marketing teams to have a consistent & efficient vision of the activity's performance,
    • Produce monthly/yearly digital marketing scorecards and ad-hoc campaigns scorecards for the marketing teams,
    • Evangelise KPIs and data-driven approach to the marketing & communications community,
    • Manage data segmentations and extractions for marketing campaigns,
    • Ensure optimal choice of solutions for digital marketing data management,


  • The Digital Data Analyst should have 3 years of experience working in an agency or a Marketing & Communications team

  • The ideal candidate has excellent references who will attest to their teamwork skills, commitment, flexibility and sound work ethic.
  • Other required competencies include:

  • Experience in web analytics tools, statistics and datamining for marketing,
  • Experience with DataViz tools,
  • Knowledge in legal and regulatory related to data management (usage, storage, custody, ...),
  • Great attention to detail,
  • Be curious, creative, rigorous, autonomous,
  • Excellent oral, written, cross functional and interpersonal communication skills that are appropriate for various levels, including management, staff, contractors and clients,
  • Take initiative and get things done, in line with our clients' SLAs,
  • A positive attitude to change and a desire to contribute to the team,
  • Ability to look beyond boundaries of own job to support others,
    Be fluent in English

  • Web analytics tools (e.g Google Webmaster tools, Google Analytics, emailing platform, twitter, linkedin),

  • EXCEL, VBA, ACCESS, SQL,Dataviz solutions (e.g Tableau, Qlik,etc)

BNP Paribas is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.

Please note that only applications submitted in English will be considered.

In case you are selected for this role, further documentation will be requested to support your hiring process.

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