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Marketing Manager Full-time

de Humaniaks em Lisboa (Publicado em 03-06-2019)

Overview


The fitness and health industry is growing exponentially fast around the world. As Senior Marketing Manager you are in charge of kickstarting Urban Sports Club's marketing efforts in Portugal. Your role will have a wide scope (from organic to paid channels), strategic to operational, online to offline. You will work closely with the regional managing director, devising and implementing a data-led marketing approach, setting the strategy for delivering impactful multi-channel offline and online media campaigns across paid owned and earned platforms to drive results.



Duties and Responsibilities


  • Overview the marketing strategy for Portugal;

  • Create Portugal-specific go-to-market strategy defining marketing objectives against business priorities;

  • Generate first marketing partnerships (paid and barter);

  • Devise and implement a data-led marketing approach, setting the strategy for delivering impactful multi-channel offline and online media campaigns across paid owned and earned platforms to drive results;

  • Create marketing activation plans against seasonal calendar/product priorities - inclusive of paid media, assets and influencers, PR, social and digital content;

  • Represent of USC at networking events, trade fairs or sports events;

  • Track and analyse key metrics at national and city-based level;

  • Implement consumer research and market trends into actionable insights for communication strategies;



Desired Skills and Experience


  • Minimum 3 years of progressive marketing experience;

  • Bachelor Degree is required; Graduate Degree a plus;

  • Fully professional capability in English is required:

  • Proficient in all Microsoft Office applications;

  • Must be willing to travel (domestic and international).


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