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seo content marketing specialist Full-time

de Unik em Lisboa (Publicado em 26-04-2019)

As a Content Marketing Specialist on Unik (www.unik-seo.com), you will be responsible for delivering content marketing activity for your clients. Reporting to the Head of SEO, you?ll have overall responsibility for the content marketing activity on your accounts, including content planning, content outreach, distribution and digital PR, integration with traditional PR, social syndication and all other elements of Content Marketing. In essence your job for each client will be: Client Cognisance > Content planning > Content Criation > Select Distribution > Get Links


Key Responsibilities
  • Plan and execute a client?s content marketing strategy with a focus on content creation in different formats (examples include eBooks, whitepapers, infographics, guides, case studies, blogs, landing pages, paid ads, etc.) and distribution through Digital PR, Influencer Marketing and Native Advertising.
  • Managing external contractors like video producers, freelance writers, translators, etc that will help you to create incredible content
  • Optimize content according to SEO
  • Edit, proofread and improve writers/freelancers? content
  • Use content management systems to analyse website traffic and user?s engagement metrics
  • Develop an editorial calendar and ensure our teams and international partners are on board
  • Creation of content strategies that are clear, relevant and data-driven that are then implemented through identified tactics on a month-by-month basis
  • Conducting in-depth content audits & analyses to determine recommendations to improve existing content performance
  • Undertaking analysis using a combination of resources including but not limited to search, social, content, audience auditing tools to inform content strategy
  • Always looking for new, exciting and fresh ideas how to raise the bar and deliver something completely different

Qualifications
  • Knowledge of SEO and web traffic metrics
  • Excellent writing skills in English
  • Excellent attention to detail
  • Able to manage multiple simultaneous projects in a deadline-driven environment
  • Good organisational skills, allowing you to manage your own time and workload
  • Some experience with social media platforms, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram
  • Understanding of key SEO tools required to complete content marketing backed by data ? including SearchMetrics, SEM Rush and BrightEdge
  • Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce a content strategy and create content

What we offer
  • Salary depending on experience
  • A laptop to work on
  • Sleek modern offices in Carnaxide with Table Football (matraquilhos), Video Arcade and Expresso Coffee
  • Flexible working hours


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